Vocab list - Session 2

assembly

putting together the pieces to create a machine, building, etc.

 

be in competition with

to fight for the same things (e.g. winning a race or winning new customers

 

bricks and mortar business

a business operation that has a store where sales reps meet customers face-to-face, as opposed to e-tailers

 

B2B

business-to-business; describes transactions between two businesses

 

B2B commerce

trade among businesses (not involving final consumers)

 

B2B company

a company that does business with other companies

 

B2B exchange

describes when two companies make a business transaction by giving each other products or services at more or less the same time (e.g. products and money, services. etc.)

 

B2C

business-to-consumer; describes transactions between companies and final consumers

 

capitalise on

to benefit from

 

coating

a layer that is applied to a surface

 

compete for something

fight for something

 

competing brands

brands that have the same target group and have to fight for their customers

 

competitive advantage / competitive edge

something that makes you better than your rivals

 

competitively priced

offering good value for money

 

concentrated

with great intensity - for an industry this means that there are few companies that are very active and hold a lot of market share

 

cut-throat

ruthless

 

direct distribution

when goods are delivered from the manufacturer to the customers

 

durable goods

products that are meant to last for a longer period of time

 

entrant

a new participant

 

entry barrier

an obstacle that makes it difficult for companies to enter a new market

 

erection

putting up a building or machine

 

e-tailing

selling goods online

 

fibre

a thin piece of cloth made of threads (Faser)

 

fierce

aggressive, intense

 

ferocious

intense, fierce, even violent

 

fragmented

divided into smaller parts, activities or tasks

 

gap in the market

a need that has not been met yet or customers who don´t purchase your product yet

 

highly / fiercely competitive market

a market where there is a tough fight for consumers

 

intense

serious and concentrated

 

keen

intense or enthusiastic

 

key player

most important and influential person or organisation

 

low-key

not involving a lot of activity

 

market research

exploring, analysing and using information about a market

 

middlemen

intermediaries

 

minor players

people or organisations that are less powerful and not that important

 

niche market

a small segment of a market with certain particularities

 

non-competitive agreement

a contract that says that, after resigning, employees are not allowed to work for their former employer´s competitors for a certain period of time

 

non-durable goods

products that are consumed or have a short lifespan (less than three years)

 

potential customers

people who don´t buy your products/services yet, but might do so in the future

 

pharmaceutical

dealing with medicine

 

primary industry

sectors that are concerned with the extraction and exploitation of natural resources (raw materials) (e.g. mining, agriculture, fishing)

 

purchase

buy

 

raw materials

unprocessed materials that are extracted to be processed

 

retailer

a store that sells goods in small amounts to final consumers

 

secondary industry

sectors that are concerned with the creation of finished goods

 

stiff

tough (when used with competition)

 

target market

the segment where you sell your products / service

 

tough

strong, rough

 

transportation

a system for moving and distributing goods

 

treatment

the application of certain procedures to try to cure sick or ill people

 

shipping

describes the transportation of goods (cargo), using ships or other means of transport

 

wholesaler

a business that sells large amounts of products to a retailer (B2B)