assembly
putting together the pieces to create a machine, building, etc.
be in competition with
to fight for the same things (e.g. winning a race or winning new customers
bricks and mortar business
a business operation that has a store where sales reps meet customers face-to-face, as opposed to e-tailers
B2B
business-to-business; describes transactions between two businesses
B2B commerce
trade among businesses (not involving final consumers)
B2B company
a company that does business with other companies
B2B exchange
describes when two companies make a business transaction by giving each other products or services at more or less the same time (e.g. products and money, services. etc.)
B2C
business-to-consumer; describes transactions between companies and final consumers
capitalise on
to benefit from
coating
a layer that is applied to a surface
compete for something
fight for something
competing brands
brands that have the same target group and have to fight for their customers
competitive advantage / competitive edge
something that makes you better than your rivals
competitively priced
offering good value for money
concentrated
with great intensity - for an industry this means that there are few companies that are very active and hold a lot of market share
cut-throat
ruthless
direct distribution
when goods are delivered from the manufacturer to the customers
durable goods
products that are meant to last for a longer period of time
entrant
a new participant
entry barrier
an obstacle that makes it difficult for companies to enter a new market
erection
putting up a building or machine
e-tailing
selling goods online
fibre
a thin piece of cloth made of threads (Faser)
fierce
aggressive, intense
ferocious
intense, fierce, even violent
fragmented
divided into smaller parts, activities or tasks
gap in the market
a need that has not been met yet or customers who don´t purchase your product yet
highly / fiercely competitive market
a market where there is a tough fight for consumers
intense
serious and concentrated
keen
intense or enthusiastic
key player
most important and influential person or organisation
low-key
not involving a lot of activity
market research
exploring, analysing and using information about a market
middlemen
intermediaries
minor players
people or organisations that are less powerful and not that important
niche market
a small segment of a market with certain particularities
non-competitive agreement
a contract that says that, after resigning, employees are not allowed to work for their former employer´s competitors for a certain period of time
non-durable goods
products that are consumed or have a short lifespan (less than three years)
potential customers
people who don´t buy your products/services yet, but might do so in the future
pharmaceutical
dealing with medicine
primary industry
sectors that are concerned with the extraction and exploitation of natural resources (raw materials) (e.g. mining, agriculture, fishing)
purchase
buy
raw materials
unprocessed materials that are extracted to be processed
retailer
a store that sells goods in small amounts to final consumers
secondary industry
sectors that are concerned with the creation of finished goods
stiff
tough (when used with competition)
target market
the segment where you sell your products / service
tough
strong, rough
transportation
a system for moving and distributing goods
treatment
the application of certain procedures to try to cure sick or ill people
shipping
describes the transportation of goods (cargo), using ships or other means of transport
wholesaler
a business that sells large amounts of products to a retailer (B2B)
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